Audience Insights & Market Research

Understand your target learners — and let us enroll them

Intellect Education Group identifies who your best-fit learners are, where to reach them, and what motivates them to enroll — then we run the enrollment engine for you. You focus on academics; we handle the data, targeting, campaigns, and conversions.

What We Do

Market sizing & demand mapping

Find real growth opportunities by region, modality (online/hybrid/campus), and program area — then activate them with our campaigns.

Prospect segmentations

x Isolate high-intent audiences (working professionals, degree completers, career switchers) and move them from interest to application.

Personas & decision journeys

Map the path from first search to enrollment, then build outreach that removes friction at every step.

Channel & message testing

Prove which channels (search, social, programmatic, email, SMS) and value props convert — and scale what works.

Competitive Price Postioning

Position your programs clearly against local and national alternatives to win more of the right students.

Built for Higher Ed

Campus-ready solutions—secure, scalable, and run by IEG, so you can focus on academics.

Contact Us

How We Work

Discovery & Data Ingest

We combine your program data with market signals and past campaign performance.

Model & Validate

We confirm audiences, channels, and messages through quantitative models and rapid testing.

Activation Plan

We deliver the media mix, creative/message matrix, geo heatmaps, and enrollment forecast — then we execute.

Launch & Optimize

We run the campaigns, manage inquiries, improve conversion flows, and iterate based on live results. No extra lift for your team.

Outcomes You Can Expect

01
More Qualified

Inquiries and stronger applicant quality

02
Lower Acquisition

Costs through precise audience targeting

03
Higher Conversion

Rates from message-market fit and optimized funnels

04
Enrollment Growth

Delivered by Intellect while your faculty stays focused on teaching

Ready to see where your next enrollments

Will come from — and have us bring them in?
Request Audience & Market Insights