Partner Spotlight
Dallas Westbridge Academy
Focus: Establish a predictable, high-quality enrollment pipeline for multiple programs.
What we deliver
Audience Insights & Market Research to pinpoint best-fit learners.
Full-funnel Enrollment Marketing (SEO, paid search/social, landing pages, CRO).
Nurture & Automation (email/SMS reminders, counselor routing, document prompts).
AI Assistant for 24/7 answers on admissions, deadlines, and program fit.
CRM Integration & Dashboards for real-time visibility across the funnel.
How DWA is benefiting
More qualified inquiries from the right regions and profiles.
Higher inquiry-to-application progress via simpler forms and timely nudges.
Faster response times with an institution-trained AI assistant.
Clear reporting for leadership—forecasts, conversion steps, and cohort health.
Less manual work for admissions teams through automation and routing.
What’s Next
What a partnership with IEG includes
One accountable team running strategy, campaigns, operations, and reporting.
End-to-end execution—from audience research to AI/chatbots to CRM and analytics.
Transparent performance with dashboards aligned to your KPIs.
Brand-safe, compliant delivery (accessibility, privacy, and policy standards).
Designed for higher ed—quick to launch, scalable, and managed for you.
Partner Spotlight
Harbor Bay University
Focus: Improve conversion and student momentum across online and hybrid offerings.
What we deliver
Program-level Positioning & Pages that communicate outcomes, cost, and timelines clearly.
Search & Content Strategy aligned to high-intent queries and AI-driven discovery.
Conversion Optimization across landing pages, forms, and mobile experience.
Student Support Playbooks (onboarding touchpoints, early check-ins, escalation paths).
Data & Systems Alignment across CRM, SIS/LMS, and marketing platforms.
How DWA is benefiting
Greater visibility for priority programs in organic and paid search.
Smoother application journeys with fewer drop-offs on key steps.
Early student momentum through onboarding sequences and quick support routes.
Unified view of the student journey, from first click to course start.
Confidence to scale with a repeatable, measured go-to-market approach.
What’s Next
What a partnership with IEG includes
One accountable team running strategy, campaigns, operations, and reporting.
End-to-end execution—from audience research to AI/chatbots to CRM and analytics.
Transparent performance with dashboards aligned to your KPIs.
Brand-safe, compliant delivery (accessibility, privacy, and policy standards).
Designed for higher ed—quick to launch, scalable, and managed for you.
Ready to join our partners?
Whether you’re launching new programs or strengthening existing ones, IEG builds and runs the enrollment engine that brings the right students in—and keeps them moving forward.
Contact Us Now