Type: Research & Benchmarks

IEG released a new Audience Insights Report mapping where demand is rising for online and hybrid programs, how adult learners evaluate ROI, and which message cues correlate with higher inquiry quality. Using geo heatmaps, program-level interest signals, and real funnel data, the report provides practical guidance on media mix, content topics, and conversion patterns that matter now.

A key finding: students expect clear outcomes (skills, career paths, time-to-completion) and fast, mobile-friendly experiences. Programs that pair outcome-focused messaging with streamlined forms and SMS/email nudges see measurable upticks in inquiry-to-application conversion. The report includes templates for message frameworks, page wireframes, and 90-day activation plans institutions can adapt immediately.

Available Assets

Executive summary, demand maps by region, channel guidance (SEO, paid search/social), and a launch checklist for the next enrollment cycle.